6.11.11

#SampleSunday - The Christmas Witch

At Amazon and at Angus and Robertson available also in print. 

NEW in India: e-book at Flipkart


“No, and again no!” Infuriated, Befana, the witch, beat her broom on the conference table. “I’ve been in business for nearly three thousand years. But so much false holiness has never occurred to me.”
“Befana, it was only a proposal to go abroad in the future.” The infant Jesus tried to appease her. “Nevertheless, it’s in your own interest to find new sales opportunities.”
“Hah! Now, after you have destroyed my local market, you come around with that! Countless generations of Italian children were happy and pleased with the presents I brought them on the 6th of January.”
“If they aren't satisfied any more, you should consider some innovations to promote the demand,” Santa Claus said.
“I don't need to consider this,” Befana hissed at him. “My presents are as good as ever. Respectable Trentine craft work. But you, you’ve got the children insatiable. First the infant Jesus with more and more pretentious Christmas presents! During the last centuries you’ve heated up the consumerism, dropping off the gifts already one month before me. And since some decades even Lucia crowds in, instead of remaining in her Sweden where she belongs.”
“Oh Befana, with much pleasure I would limit myself to the Swedish market. You don’t even have snow everywhere.”
“And in Italy it’s bright in winter, too,” Befana crowed. “Here no one needs your lights. – Consumerism excess – nothing but consumerism excess.”
Lucia burst into tears. “What should I do then? In Sweden, there’s electric light everywhere, in the houses and on the streets. My light party is only folklore for the tourists. I am less and less in demand.”
Di-ver-si-fi-ca-tion.,” Farmhand Ruprecht made himself important. “This would have been the right strategy. But you’ve missed the connection.”
“Yes, you super strategist!” Now Lucia became angry, too. “You and Santa Claus, you have rented reindeers and a sleigh, and under the cloak of the international understanding you have spread your legend of Santa Claus everywhere in the world.”
“Take it easy now, guys.” Infant Jesus sighed. “With all this squabbling, we won't get anywhere. Let’s return to the facts.”
“Aye,” Santa Claus said. “And fact is that in the course of general globalization, a cultural-overlapping demand for Christmas arose. Through the traditional forms of the labor organization we can't handle the demand any more.”
“And we’re particularly glad,” the Infant Jesus added, “that children of all religions believe in the Infant Jesus. Hence, we must go forward in a strategic and clever way so we won’t disappoint this faith.”
“Well, you have a whole army of Christmas angels,” Befana moaned. “In future they should drag presents instead of just singing ‘halleluiah’.”
“If you can't master your work any more, stay away from our home markets,” Lucia suggested. “I’ll intercede with the boss in your favor. Maybe in addition to the reindeers, he will grant you a few elks for the transport.”
“Elks? What do I want with elks,” Ruprecht protested. “Reindeers are our brand.”
“Phh.” Befana laughed contemptuously. “You talk about di-ver-si-ca-tion, yet you don’t want your own vehicle park be di-ser-vi-cized. - Jesus, what word! –You probably don't even know what it means!”
“It’s called di-ver-si-fi-ca-ti-on:  variety,” Ruprecht said.
“You are hypocrites, yes!” Lucia interrupted him. “Befana is quite right. First you expand everywhere, can't get enough. And now that you can't master all those orders in time, you want to link us to your carriage.” Lucia jumped up in anger and her candle wreath started to sway critically.
Santa Claus stood, too. He thumped his rod at the table: “What’s the matter now, Lucia? You have profited for ages by our globalization strategy. Your candle business registers two-digit growth rates every winter.” (...)
read on ...


 Sample from "Magical Stories". Short story collection. Print and e-book. English edition of "Magische Geschichten".
E-book available at Kobo, Google Play, Amazon Kindle USA, Amazon Kindle UK, Barnes&Noble, at Flipkart for India, Angus and Robertson, at the different iTunes-stores wordlwide and at Smashwords, other retailers in Germany and Italy, and also in the French "Boutique Kindle", the German Kindle Shop.

Print edition at Amazon in USA, UK and Europe, at Barnes&Noble USA and at Angus and Robertson  in Australia 


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